Plain packs will make smoking history

'Plain packs will make smoking history'

Simon Chapman, the anti-tobacco activist whose success in Australia has rattled the industry, makes a rallying visit to the UK.

Stripping cigarette packs of their colourful exteriors and forcing them to be sold in plain packaging could prove fatal for the global tobacco industry. Who says so? No less an authority than Tobacco Journal International, the self-styled "leading international trade publication for executives in the world of tobacco". One of its front covers in 2008 said simply: "Plain packaging can kill your business." Back in 2008, plain packs were just an idea; now they are about to become a reality in Australia at the end of this year, with other countries set to follow suit, possibly including the UK.

Read the full story here:

http://www.guardian.co.uk/society/2012/jan/24/simon-chapman-plain-cigarette-packaging-activist