LCAM 2024 materials

Support our Let Go of the Labels campaign by sharing on your website, social media channels or within your local community.

Videos

A selection of videos are available to share via YouTube. If you need the video file, please contact marketing@roycastle.org.

The Let Go of the Labels videos have been kindly sponsored by J&J Innovative Medicines.

Social graphics

Additional images available. Assets are also available as reels (1080×1920). Please email marketing@roycastle.org to request.

Suggested social copy

This November, it’s time to #letgoofthelabels and help people with lung cancer get diagnosed sooner.

Stop thinking about whether someone has smoked or not. Lung cancer can affect anyone – regardless of smoking. #letgoofthelabels

Labels like smoker or never smoker can distort what’s going on and stop people getting diagnosed sooner #letgoofthelabels

Smoker. Ex-smoker. Non-smoker. Never smoker. ANYONE can get lung cancer #letgoofthelabels

Mobilisation campaign

Help us build an inclusive and unified community to improve attitudes towards lung cancer.

Suggested social copy

Stand with @roycastlelungcancer so people with lung cancer get diagnosed sooner roycastle.org/standwithus

Labels like smoker or never smoker can distort what’s going on and stop people getting diagnosed sooner. Stand with us and let go of the labels roycastle.org/standwithus

Posters and Flyers