There are many misconceptions surrounding lung cancer. Dangerous misconceptions that can prevent someone from being diagnosed early.
Be Unforgettable aims to challenge these misconceptions by encouraging people to forget everything you think you know about lung cancer.
By dispelling these common misbeliefs, people experiencing symptoms can be empowered to push for a thorough investigation and speed up diagnosis and treatment.
By challenging these misconceptions, they can Be Unforgettable.
Challenging Nihilistic Perceptions
People fear lung cancer because they believe that it is nothing other than an instant death sentence. These people prove otherwise…
Challenging Patient Stereotypes
Think lung cancer only affects older people who have smoked, or worked in a certain occupation. Think again…
Challenging Symptom Misconception
Not everyone has a cough when they have lung cancer. Some people have lots of symptoms, whilst others only have one…
Campaign stories
Read the stories of Nuzhat, Dave, Glenys, Natasha, Spike and Petra who all shared their experiences to help others get diagnosed quicker.
Read now >>
Campaign highlights
10
COMMUNITY EVENTS
We partnered with NHS England to run our Let’s Talk about Lung Cancer roadshow for the second year in a row.
770K
PEOPLE REACHED ON FACEBOOK
Over three quarters of a million people saw the campaign on Facebook.
163
RADIO STATIONS
The campaign was shared on 163 radio stations with a collective listenership of 51million.
400
AWARENESS PACKS
Awareness materials were sent to 400 nurses so they could host their own awareness event.
1
WESTMINSTER EVENT
Co-hosted a parliamentary event to address MPs on the next steps for lung cancer.
1
LONDON BILLBOARD CAMPAIGN
Partnered with South East London Cancer Alliance to run an advertising campaign across the region.
J&J Innovative Medicines provided a grant towards the cost of development of this campaign, but had no influence or involvement in the content, design or development of assets
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£10 a month for a year provides 48 people who have just been diagnosed, with copies of our information about lung cancer, treatments and support.
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Make a donation and bring hope to those living with lung cancer
£25 allows us to provide one to one calls with two people affected by lung cancer, offering essential medical, practical, and emotional support.