When it comes to lung cancer, there is a belief that it can only affect certain people. The reality is, though, lung cancer is a disease which can affect anyone, and this dangerous misconceptions is resulting in late diagnosis and costing people their lives.
Like Me looks to challenge the misconceptions around lung cancer, increase awareness and improve early detection.
Initially focusing on women under 50, Like Me is a stark reminder that no one is immune from lung cancer.
Because lung cancer can affect anyone. It can affect people like you. It can affect people like me.
“Did you know that lung cancer is the second biggest cancer killer in women aged 25-49? I didn’t, and I’m 29. That’s my age group. Just learned that here, where you can read the personal stories of some amazing female lung cancer patients.“
Jess Denham via X (formerly Twitter)
Campaign highlights
1.1M
PEOPLE REACHED ON SOCIAL
800K
VIDEO VIEWS
37K
WEB VISITS
1500
AWARENESS PACK DISTRIBUTED
And feedback like this…
“Fantastic campaign, thank you. Awareness is definitely lacking as I was diagnosed with lung cancer just before Christmas. As a 44 year old non-smoker, it was never something I thought could happen to me.“
Sasha Langford, via Facebook
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