Lung Cancer Awareness Month 2025
Lung cancer is the UK’s third most common cancer — but awareness and understanding remain dangerously low.
It’s still seen as a “self-inflicted” disease, symptoms are dismissed as minor, and for many it’s assumed to be a death sentence.
But this is not the full story.
This is Lung Cancer challenges outdated perceptions and stigma. Through real stories of people thriving after a diagnosis, the campaign highlights progress in diagnosis and treatment and raises awareness of symptoms to encourage and empower people to seek help earlier.
Because lung cancer today looks very different — and it’s time people knew it!
This is Lung Cancer has been sponsored by Intuitive Surgical Ltd, GSK, Bristol Myers Squibb, Roche, Regeneron Pharmaceuticals, Boehringer Ingelheim AstraZeneca and J&J. Intuitive Surgical Ltd, GSK, Bristol Myers Squibb, Roche, Regeneron Pharmaceuticals, Boehringer Ingelheim, AstraZeneca and J&j have had no editorial input and are not responsible for the content or opinions expressed as part of this activity.
This is Alex
When Alex was diagnosed with lung cancer, his first thought wasn’t about himself — it was about his children. He asked the doctors to give him the best chance to see them grow up… and almost three years later, that’s what he’s doing.
This is Gloria
When Gloria Jenkinson was diagnosed with lung cancer, the outlook was bleak. Metastatic adenocarcinoma of the lung which had spread to her lymph nodes, liver, left adrenal gland, bones and brain. Fast forward three years and Gloria’s cancer is stable and shrinking
Check your symptoms
Understand and recognise possible signs of lung cancer with our symptom checker and find out what to do next.
Real stories. Real hope.
This is Catherine
There was no logical reason why Catherine should get lung cancer. She ate organic. She was an avid gym goer. She never smoked. But here she is living with a rare form of lung cancer called ROS1+.
This is Michael
Michael just assumed that you were diagnosed with small cell lung cancer, then you died. There was no in-between. Then he had a conversation that changed everything… and he realised he was the poster boy for misconceptions.
This is Mel
When Mel Erwin was diagnosed with lung cancer in 2020, her world fell apart. But five years later — after surgery, chemotherapy, radiotherapy and a recurrence — she’s living life with hope, humour, heart and a new love of cycling.
Spotlight on Robotic-Assisted Surgery
As part of our This is Lung Cancer campaign, we’re shining a light on the incredible advances transforming lung cancer treatment today. Robotic-assisted surgery is a rapidly growing, highly precise surgical approach that is helping many people receive safer, less invasive treatment.
Progress is happening
More people are being diagnosed early. There are many different types of treatments. Survival rates are increasing.
Donate Now
Make a donation and keep changing the odds
This is Keith
Two lung cancer diagnoses, and an unrelated prostate cancer diagnosis would understandably cause most people enormous anxiety. But for Keith, he’s chosen to see it all as an adventure.
This is Liz
Liz didn’t think their story was worth telling. There were no dramatic symptoms, no long battle against the odds — just a simple case of everything working exactly as it should. But that, Liz realised, is precisely why it’s so important to share.
This is William
William was diagnosed early through screening. But then the cancer returned. Despite the setback, William remains remarkably positive and determined to live life to the fullest, finding strength in mindfulness and community.
Help us change the lung cancer story
Outdated perceptions of lung cancer are costing lives. Join the This is Lung Cancer campaign and help us share real stories, real progress and real hope.
