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Support the Campaign

You can be the difference! Make a donation and share our Spot the Difference campaign to help us raise vital awareness of lung cancer symptoms and the importance of early detection.

Make a donation

The pandemic has denied so many the same chance as the people featured in our campaign. At the peak of the pandemic, lung cancer referral rates were down 75% and still remain way below expected levels over a year later. There are thousands of missing lung cancer patients. Some, sadly, will have already died. Others, though, still have the chance of diagnosis and treatment, but we have to help them.

  • We have to help them know what symptoms are in fact symptoms.
  • We have to help them feel able to go to their doctor.
  • We have to give them the information and tools they need to be referred as quickly as possible.
  • We have to support them as they make their way through diagnosis and treatment.

But this is no easy feat. Lung cancer can affect anyone and we’re here to support them all, there is no difference for us but this means we need you to donate to help us spread these vital messages to as many people as possible

Symptom Videos

Our symptom-focused videos highlight how subtle symptoms can be and how they can be masked by every day activities. Short and snappy, they are ideal to share on social to help improve awareness and understanding.

Persistent cough

Weight loss /
Loss of appetite

Breathlessness

Recurring chest infection /
Coughing up blood

Patient Stories

When lung cancer is caught early, it is easier to treat and cure. These seven people are examples of exactly that. Each of them spotted different symptoms and took action. You can share their full stories, or the social snippet.

Andrew, hoarseness

Full story

Social snippet

Bill, cough and wheeze

Full story

Social snippet

Brian, clubbed fingers

Full story

Social snippet

Joe, cough and chest infections

Full story

Social snippet

Michelle, back pain

Full story

Social snippet

Pat, fatigue, breathlessness and shoulder pain

Full story

Social snippet

Ruthra, chest infections and coughing up blood

Full story

Social snippet

As part of the campaign, we have also developed a primary care toolkit to help GPs spot potential lung cancer patients earlier. As part of this activity, we are also featuring the stories of Nick and Joanna, both of whom faced lengthy delays in their diagnosis. Fortunately, Nick was still diagnosed early enough for curative-intent treatment but sadly, by the time Joanna was diagnosed, her lung cancer was at an advanced stage.

Nick, cough, back pain and coughing up blood

Full story

Social snippet

Joanna, breathlessness, chest infections, weight loss and cough

Full story

Social snippet

Banners

Share the Spot the Difference campaign banners on your social channels to help raise awareness of symptoms, challenge the misconceptions around the disease and show them there is support available.

Example social media posts

Please post about the Spot the Difference campaign on social. We’ll, of course, be posting regularly about the campaign so you can share our posts or you can create your own. Here are some example posts you can use. Just remember to update them with a specific symptom or person’s story:

  • If you’ve been [INSERT EXAMPLE OF SYMPTOM] and that’s unusual for you, contact your GP practice. Find out more roycastle.org/spotthedifference #spotthedifference
  • Spotted a difference in your health? It’s always best to get it checked so don’t delay, contact your GP practice #spotthedifference
  • [INSERT EXAMPLE OF SYMPTOM]? Your GP wants to help so get in touch with your practice. #spotthediffference
  • Spotting a difference in your health early the easier it is to treat and even cure. If you’re worried about lung cancer, or are unsure about symptoms, visit roycastle.org/spotthedifference #spotthedifference
  • Worried about lung cancer? Keep track of any unusual symptoms with this free symptoms tracker.  Visit roycastle.org/symptomtracker
  • Early symptoms of lung cancer are subtle and easy to ignore. But if you’re [INSERT EXAMPLE OF SYMPTOM] get in touch with your GP practice #spotthedifference
  • The sooner #lungcancer is found, the easier it is to treat. Just ask [INSERT PATIENT NAME]. So if you’ve spotted a difference in your health that’s unusual for you, don’t delay. Contact your GP practice and get checked. #spotthedifference