A bold new refuse lorry helps raise lung cancer awareness! Featuring life-saving messages from Roy Castle Lung Cancer Foundation is hitting the streets of South Kesteven, helping raise vital awareness of the UK’s biggest cancer killer.
Part of South Kesteven District Council’s growing fleet of health awareness vehicles, the lorry features the charity’s distinctive branding. Its goal is to highlight potential symptoms of lung cancer and encourage anyone experiencing them to see their GP.
The vehicle joins five new “rainbow” refuse freighters, each supporting a major national charity, including the Royal British Legion, Samaritans, Bowel Cancer UK and Kidney Research UK. The fleet already includes lorries promoting breast and prostate cancer awareness.
Paula Chadwick, Chief Executive of Roy Castle Lung Cancer Foundation, said:
“Lung cancer is the third most common cancer and sadly the biggest killer, claiming more lives than breast, prostate and pancreatic cancers combined. Yet despite how many people it affects, we still don’t talk about it enough.
“That’s why we’re so proud to be part of South Kesteven District Council’s rainbow fleet. This unique partnership helps us challenge misconceptions, raise awareness of symptoms and remind people that we’re here to support anyone affected by this disease.
“If you have lungs, you can get lung cancer — men and women, young and old, smoker or non-smoker. We want everyone to be aware of the symptoms, from a persistent cough to shoulder pain, because when lung cancer is caught early, it’s easier to treat and sometimes even curable.”
The new vehicles will be officially launched on Thursday 15 May at South Kesteven Sports Stadium, Grantham. Once on the road, they’ll travel across the district each week, acting as mobile messengers of hope and awareness.
Cllr Ashley Baxter, Leader of South Kesteven District Council, said:
“It’s a privilege to use our fleet to support charities doing such vital work. Our lorries reach every corner of the district, and residents often stop to ask about the messages they carry. That interest shows just how powerful this campaign can be in helping more people get the support they need.”