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NHS Campaign

We are proud to have been commissioned by NHS England to develop an awareness campaign to increase uptake for the targeted lung health checks.

As part of a two-phased approach, Roy Castle Lung Cancer Foundation has developed a series of assets for all programmes to utilise. Phase one of the campaign is now live and aims to:

  • highlight the importance of early detection
  • demonstrate the asymptomatic nature of early-stage disease
  • provide accessible information about lung cancer and the lung health checks, and
  • prime eligible participant to respond when invited.

Phase 1 campaign assets

Simply click on the graphics to download. For videos, click the share arrow to get a sharable link.

Full length launch video
Campaign short video 1
Campaign short video 2

Suggested copy for social media

Catching lung cancer early can make all the difference.
That’s why the NHS is offering people aged 55-74 who have ever smoked a lung check to make sure everything is ok.

“I felt fine. I didn’t have a cough. I wasn’t getting short of breath, but because I smoked, I thought it was worth checking everything was ok…. and I’m so glad I did.”

If you’re invited for a lung health check, it’s really important to make an appointment – even if you feel well.

It’s best to check

Targeted lung health checks help us get ahead of lung cancer – before symptoms even start.

If you’re invited for a lung health check, make sure you book your appointment – even if you feel well.
People aged 55-74 who have ever smoked are being offered a free lung health check to make sure everything is ok.

Chances are everything will be fine, but if it is cancer, catching it early can make all the difference.
When lung cancer is caught early, it is easier to treatment.

That’s why the NHS is offering people 55-74 who have ever smoked a lung check to make sure everything is ok
Book your free lung health check today – even if you feel fine.

It’s best to check
Many people with early stage lung cancer don’t notice any symptoms.

If you’re invited for a lung health check, make sure you book your appointment – even if you feel well
.

Video content

Full length video (recommended for use on websites)
Short video (recommended for use on social media)

Social media graphics

Suggested copy for social

The doctor said, when I went for that original scan, I saved my own life.”

Gordon went for his lung health check even though he didn’t have any symptoms and hadn’t smoked for over 10 years. He thought it was win win either way: if everything was fine – great! If it wasn’t then he’d have the chance to do something about it.

If you’re 55-74 and have ever smoked, you will be invited for a lung health check to make sure everything is ok. You should attend the appointment even if you feel fine, just like Gordon.

“I was told there are four stages of lung cancer. I was stage one and the earliest stage of stage one.
It was such a relief.”

Catching lung cancer early can make all the difference. It did for Gordon. That’s why the NHS is offering people 55-74 who have ever smoked a lung check to make sure everything is ok.

Video content

Full length video (recommended for use on websites)
Short video (recommended for use on social media)
Short video (recommended for use on social media)
Short video (recommended for use on social media)

Social media graphics

Suggested copy for social

“I’m very well aware having smoked on and off all my life, it’s important to make sure your lungs are ok. I’ve always been for bowel and breast checks so I just saw the lung health check as another check up.”

When Fran was invited for a lung health check, she had no hesitation about going – even though she felt fine. And thank goodness she did…

🫁 Diagnosed with lung cancer in May
🏥 Operation to remove the cancer in June
😊 Life back to normal in July.

Fran was diagnosed with lung cancer through her local lung health check. Five weeks later, she had an operation and is now fully recovered.

That’s why the NHS is offering people 55-74 who have ever smoked a lung check to make sure everything is ok because, if it is cancer, catching it early can make all the difference. It did for Fran.