Be Unforgettable online toolkit
Below you will find all the assets from the Be Unforgettable campaign. Please share the campaign videos, images, stories and messages and help us dispel the dangerous misconceptions of lung cancer.
Campaign videos
Be Unforgettable Campaign launch video
This video is a compilation of all the incredible people who are part of the Be Unforgettable campaign. Each person shares how their experience of lung cancer quashes one or more of the disease’s misconceptions.
It’s lung cancer awareness month and we’re supporting Roy Castle Lung Cancer Foundation’s Be Unforgettable campaign, challenging the misconceptions of lung cancer and empowering those with symptoms to take action.
Forget everything you think you know about lung cancer.
Know the symptoms. Take action. Be persistent
Be Unforgettable
Find out more: roycastle.org/be-unforgettable
Video available on YouTube: https://youtube.com/shorts/Vur8YESMBQ4?feature=share
Challenging nihilistic perceptions video
This video features all the incredible people who have had successful treatment for lung cancer, from Bill who is 23 years cancer free, Nick who is still scuba diving and Glenys who is now in remission.
There are still many people who don’t know lung cancer can be successfully treated. To them, we say… YOU’RE WRONG!
Don’t let fear and misconceptions stop you acting on symptoms.
Know the symptoms. Take action. Be persistent
Be Unforgettable
Find out more: roycastle.org/be-unforgettable
Video available on YouTube: https://youtu.be/z50DbGefwDs
Challenging patient stereotyping video
This video features all the incredible people who do not fit the so called lung cancer profile, including Warren who was running marathons, Natasha who loved to hike, climb and do yoga and Spike who has never smoked and was a daily gym goer.
Think only older people who smoke can get lung cancer? You want to talk to these guys… and girls!
Video available on YouTube: https://youtube.com/shorts/_BNBP2h6gmE?feature=share
Patient Stories
Social media graphics and suggested text for each of our featured awareness stories. Click on the image to download.
Bill Culbard
Bill has been cancer free for 23 YEARS – and he didn’t even have surgery!
Know the symptoms. Take action. Be persistent.
Be Unforgettable
roycastle.org/bills-lung-cancer-story/
Spike Elliott
Spike’s story challenges not one, not two but THREE major misconceptions…
He was a fit and healthy 49-year-old, who ran 5ks for fun. His main symptoms were shoulder pain and fatigue. He was told he had 6-12 to live… That was nearly five years ago.
oycastle.org/spikes-lung-cancer-story/
Glenys Gregory
When Glenys was diagnosed with stage 4 lung cancer, she hoped for a miracle. Three years later, she is now in remission, has watched her daughter get married and is enjoying life as a grandma.
roycastle.org/glenyss-lung-cancer-story-part-2/
Natasha Loveridge
Natasha couldn’t possible have lung cancer. She was a 49-year-old, a primary school teacher who enjoyed hiking, climbing and yoga. She didn’t fit “the profile”…
roycastle.org/natashas-lung-cancer-story/
Nuzhat Kazmi
On the surface, Nuzhat’s lung cancer story is nothing short of horrifying. However, beneath all the despair and dark times, there is hope and this is what Nuzhat wants people to take away from her experience.
roycastle.org/nuzhats-lung-cancer-story
Dave Marcus
David only went to the doctor because his partner insisted. He didn’t think his persistent cough was anything to worry about, especially as he had never smoked.
Forget everything you think you know about lung cancer.
roycastle.org/daves-lung-cancer-story
Petra Maudgil
You don’t need to have a cough to have lung cancer. Just ask Petra…
Petra’s only symptoms were shoulder pain which she thought was caused by swimming and fatigue which she put down to the menopause and just life in general!
roycastle.org/petras-lung-cancer-story
Jackie Head
In March 2023, Jackie had surgery to remove the tumour in her lung.
Seven months on and Jackie is currently completing the Snowman Trek – the world’s toughest trek – in Bhutan.
roycastle.org/jackies-lung-cancer-story-2