Follow my Lead: The Official Guide

Our Follow my Lead campaign aimed to help improve the conversations around lung cancer.

Instead of rolling out the cancer clichés, we wanted to encourage people to listen carefully to the person who has lung cancer, then follow their lead because every diagnosis is different – and so is everyone’s way of dealing with it.

So we spoke to those who knew – people living with the disease – and asked them to share their thoughts on the cancer clichés as well as their experiences of what helps and what doesn’t to find a better way to talk about lung cancer.

Read what they said in our official Follow my Lead book…